Good news: we finally have our European print lab partner up and running!
Some history: based on the feedback from our European community, we first talked about expanding our print lab network to Europe back in early 2010, and now it’s 2011! We were lucky in finding good print lab partners here in the US, and we naively thought adding labs in Europe would be just as easy. Since then our members have been asking for this repeatedly: first with excitement, then with patience, and recently with frustration; and they are right to be frustrated - we got frustrated too. The problem is the right combination of quality, technology, and automation seems to be rare when it comes to print labs in Europe. While we were able to find good quality print labs, most of them didn’t have an API for automation. And the very few that did were mostly offering “snappy-fishy” print quality which is not suitable for our community.
After almost 2 years of “research and development”, we are happy that we finally found a great lab that offers (German) quality prints: WhiteWall. You may know them for the wide range of print products that they offer and their award-winning print quality. We have been quietly using them for a few weeks to make sure everything works before we announce it, and now we are excited to finally and officially say that we have a print lab partner in Europe! At this point we are only using WhiteWall for Premium Print orders, but soon we will be offering EU fulfillment for most of our products.