When we started Fotomoto we only had premium prints, then we added fine art prints, then cards, and then digital download (with more coming soon!). Digital downloads and cards usually have a lower average price, to the point that our 15% transaction fee would not cover the credit card processing fees, so we added a small processing fee for cards and downloads. Now we are seeing larger orders for cards and downloads, but we are still charging that processing fees. That will change this week.
Starting this Wednesday, we will charge a $0.99 processing fee for all orders below $10. For orders above $10, we wave this processing fee for all products, including cards and downloads. This not only addresses the issue with the previous processing fee, it will also encourage your buyers to increase their order size to more than $10.
As always, we would love to hear your feedback, comments, and thoughts.