liveBooks Acquires Fotomoto to Expand Social Commerce Capabilities

SAUSALITO, Calif., February 6, 2013 – liveBooks, Inc., a content management platform offering photo sharing, e-commerce and print-on-demand solutions including websites, mobile applications and other digital storefronts for the photography and design industries, today announced the acquisition of San Francisco-based Fotomoto. Fotomoto’s social commerce application integrates seamlessly with websites, blogs, social networks and countless platforms including Facebook, WordPress, Tumblr and Drupal, enabling purchase transactions of images and image-based print-on-demand products.

This is liveBooks’ second acquisition in the past three months. The Fotomoto application will leverage the October 2012 transformational acquisition of Pinhole Press and Pinhole Pro which offers superior quality print-on-demand marketing services and personalized photo gifts that are both elegantly designed and simple to create. The Pinhole Press lifestyle brand has received extensive media attention with recent features in Real Simple, The Wall Street Journal and on The Today Show.

“The acquisition of Fotomoto rounds out our portfolio of differentiated, premium-quality products for the photo community,” said liveBooks President and CEO Andy Patrick. “Joining forces with Fotomoto furthers our commitment of offering photographers the tools they need to effectively manage, share, and sell their work with ultimate simplicity of use for the end consumer.”

With Fotomoto, clients can set up their store in a matter of minutes. Whether they have a few images or they are an enterprise archive with millions of photos, Fotomoto clients simply add a Buy Button and let Fotomoto take care of the billing, printing, packaging, shipping, and even customer support. The E-commerce widget allows for selling digital files and related print-on-demand products right on the client’s site.

“We are very excited to partner with a company such as liveBooks, which is unique in its ability to provide the creative professional with online marketing, workflow and distribution solutions,” said Ahmad Kiarostami, Co- founder of Fotomoto. Kiarostami, who will now be VP Engineering for liveBooks, Inc. added, “We are confident that the combination of these companies provides the industry’s most powerful, highest-quality offering for websites, social commerce and print-on-demand.”

liveBooks also provides the necessary scalability to expand the Fotomoto enterprise business, which now includes companies such asThe Washington Post, Rolling Stone Magazine and the National Wildlife Federation. Patrick added, “This creates a compelling solution for museums, organizations and well-known brands to leverage existing image archives into new revenue streams without having the downside risk associated with creating an inventory of items to sell and hoping they move through retail channels.”

About liveBooks: Founded in 2005, liveBooks, Inc. has developed a reputation as the provider of the industry’s best photography websites and photography website templates, with high profile clients such as Chase Jarvis, Vincent Laforet, Art Wolfe, Joe McNally, Corey Rich, and Richard Avedon. The Company’s core value propositions of elegance in design, quality in product and simplicity in the user experience carry across the full spectrum of digital and print-on-demand offerings. The company’s portfolio of brands includes liveBooks, Pinhole Pro, and Pinhole Press. For more information, please visit www.livebooks.com.

About Fotomoto: Founded in 2008, Fotomoto is an ecommerce system offering photographers, prosumers and large enterprises print-on-demand product from their own site. For more information, please visit www.fotomoto.com.

Posted by liveBooks

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